“I realized in my late 20’s that to create my monumental earthworks, beyond the design and actual creation of the work, I had to develop skills in public relations, communications, media relations, logistics, and fund raising.”
From the artist’s 160 acre portrait of Kiowa Chief Satanta in 1981 through 35 monumental earthworks over the next 40 years, Stan Herd would become known as the ‘Father of Crop Art’, a term coined by Dan Rather on CBS evening news, his work was featured in major publications in 30 countries around the world and on major networks in the United States, Canada, Europe, South America, Cuba, Australia, China, the Arab Emirates and Japan.
A few years after Herds earthwork’s were featured on two highly popular Japanese television shows, artists in Inakadate province north of Tokyo began creating giant designs in rice fields to promote the history of rice farming, transforming the country of Japan and their celebration of field art into part of the Nation’s global persona. In 1993 Disney executive Don Franz carried Herds book “Crop Art & Other Earthworks (Harry N Abrams) into farm country in Pennsylvania to begin a global movement of corn maze designs still popular around the planet. Herds work has helped transform the way the World looks at the land from above.
Inspired by ancient designs in England and Peru, the artist’s work also followed on the heels of American land based artists Christo, Heizer, Smithson and Walter de Maria.
The 2006 movie “Earthwork”, starring famed actor John Hawkes in Herd’s role, captured the artists one year sojourn traveling to NY in 1994 to create his earthwork on Trumps Hudson River property, working with homeless men to finish the work.
From the artists collaborative Medicine Wheel design with Haskell Indian Nations University students and faculty to the pivotal project in Havana Cuba, working with both the Cuban government, and the U.S. government, Herd’s art has become a platform for the discussion of culture, art, the environment and Man’s historical relationship to the land.